Tuesday / March 17, 2015 / 7:30 AM - 9:30 AM
Future Success: The Changing Context, Business and Practice of Architecture
Conference center at 35 East Wacker Drive, #260 (adjacent to AIA Chicago)
*Registration closed. This event has reached capacIty.*
The context of traditional practice is in flux.
Rapid advances in technology, seismic shifts in workplace demographics, and a volatile economic environment can bring serious headaches to firms of all sizes. But the same forces that challenge professional practices also create tremendous opportunity.
Architects and leaders of firms may not be able to control every dimension of the changes that affect them, but they can evolve the ways they create and communicate value. The first step is to understand the ways in which shifts in markets and definitions of value can create new opportunities. Armed with that insight, design professionals can win the work they want by developing differentiated positioning, stronger brand strategies and more compelling value propositions.
This program will share insights from the 2014 AIA Foresight Report and “Trends Foresight Report 2015” in the January/February 2015 issue of the journal DesignIntelligence, both developed by the Design Futures Council and the Greenway Group, and will be presented by Doug Parker, AIA, managing principal of the Greenway Group, with follow-up discussion by:
A continental breakfast will be served.
