Thursday / November 13, 2014 / 5:30 PM - 7:30 PM
Healthcare is Repositioning within the Retail Market Landscape (HermanMiller Nemschoff #3)
AIA Chicago, 35 East Wacker Drive, #250
As the healthcare industry shifts toward a value-based model, consumers are taking a more active role in, and greater financial responsibility for, their healthcare decisions. Armed with new data and an expectation for online interaction and in-person convenience, consumers are approaching healthcare purchasing with the same mindset as they do other retail experiences. At the same time, new competitors with strong retail presence such as Walgreens and CVS are entering the healthcare delivery market, offering services such as chronic disease management.
To compete in this environment, hospitals and health systems need a clear understanding of the retail market landscape and a plan to reposition the organization to attract and engage these well-informed and cost-conscious consumers.
Reception from 5:30 to 6:00 pm, presentation from 6:00 to 7:30 pm.
Speakers
Dan Clarin and James Medendorp, Kaufman Hall
Consumer-Driven Healthcare: A Four-Part Series
Today more people are choosing to visit a retail health care setting over a traditional health setting.
This new health consumerism is being fueled by the Affordable Care Act and prevailing high deductable plans. Consumers with larger “out of pocket” expenses are demanding the same level of convenience and access they get with their bank, pharmacy, and retail businesses.
Recent study by the Rand Health revealed that 88% of U.S. retail clinics are located in major metropolitan areas, and one-third of the U.S. urban population can easily access a clinic. Retail clinics typically serve younger adult patients who do not have a regular health care provider. For a selected group of conditions, retail clinics deliver lower-cost care of equivalent quality compared with other settings. Approximately one in five visits to a primary care physician and one in ten visits to an emergency department are for a problem that can be treated at a retail clinic.
Technology and the internet coupled with increase in EMR (electronic medical records) have made access to clinical support, clinical information, and patient records virtually anywhere. This new model is manifesting itself in many different ways including new partners such as Walmart, Kroger, and commercial retail developers.
